Who We Are

After 20 years of friendship and working side by side in the world of merch, Nik Sheasby and Deidre Stone launched Seaward Merch with one clear goal: to deliver seamless, reliable, and personable merchandise management. Whether it be for intimate shows or large-scale tours.

We combine professional experience with genuine warmth, creating an environment where artists feel supported and patrons enjoy a welcoming, memorable experience. Our presence at the merch table isn’t just about sales, it’s about connection, representation, and keeping things running smoothly so the show can shine.

When we’re not on the road slinging merch, you’ll find us chasing live music, exploring new places, and spending time with the people who make life sweet. Music has always been at the core of what we do, and it continues to fuel our passion every step of the way.